While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about.
LOL. Can’t wait to watch Skype “spark additional topics of conversation … about the brands I care about”. Get real, folks.
via Ars Technica